A moving show for the presentation of the new Cappellini showroom
A video projected environment created for the Milan Design Week 2016 to mark the opening of the Cappellini Point, the Italian design company’s new showroom.
In order to emphasize the layout of the new showroom and the lines of the brand’s new collections, an immersive staging was created made up of suffuse and coloured videos, featuring geometric and floral patterns, projected onto all the walls and the architectural features of the showroom.
Cappellini Point, Milan
WHAT WE DID
Multimedia content project
Multimedia content production
Karmachina - Progetto & Art direction
Alessandro Lucchini - Animation & Video post-production
Alberto Modignani - Music