BENTLEY HOME

The elegance of Bentley's lines in an installation presented during the Salone del Mobile 2019

For the Bentley Home spaces within the Salone del Mobile 2019 stand, Karmachina has devised a large corridor- installation to introduce visitors to the new luxury furniture collection born out of a collaboration between Bentley and Luxury Living Group.

The installation, that ranges across two identical walls that run parallel to each other, is comprised of a complex series of geometric constructions, inspired by the lines of one of most celebrated pieces on show: the armchair designed to celebrate the centenary of the historical car manufacturer. The lozenge shape, found on the back of the seat, is redrawn and expanded on the wall; the converging lines and geometric elements give an impression of movement, reminiscent of the dynamic tension found in a racing car: the colours – gold, gun barrel grey and black – recall the chromatic components of the armchair and match the elegance of Bentley motorcars. In the monitors, a synchronised display of images celebrates the bold elegance of the Bentley Home Collection lines. The installation is completed by a spatial sound environment which : a specially composed musical motif adds rhythm to the visual narrative, while sound design elements highlights the animations and the shift of landscapes.

WHAT
Temporary installation
WHEN
Salone del Mobile 2019
WHERE
Salone del Mobile, Milano
FOR WHOM
Luxury Living Group
WHAT WE DID

Installation concept
Multimedia content production

WITH WHOM

Karmachina - Art direction & Direction
Club House Italia - Project design
Moving Dots - 3D animation & Video post-production
Alberto Modignani - Music

Ph: Filippo Marta