“1895 Coffee Designers by Lavazza” is a new brand born in Turin inside an experience factory, where craftsmanship meets cutting-edge innovation in the everyday creation of top-quality coffee. Inaugurated at the end of October in Settimo Torinese and soon open to the public, Factory 1895 immerses visitors in Lavazza’s world of specialty coffee, guiding them through the coffee’s story from its origins in shade-grown plantations to research, innovation and production. The multimedia experience was created by KARMACHINA based on a creative project by RAA – Ralph Appelbaum Associates.
The narrative highlights the craft of the 1895 Coffee Designers, following their quest for the rarest beans in Yemen and the meticulous steps of creation, as multimedia storytelling combines the designers’ voices, motion graphics and immersive video to reveal the artistry and passion behind Lavazza coffee. The journey culminates in the coffee cave, where a 360° tasting experience beneath two animated domes immerses guests in flavor, sight and sound.