ROOTS

The Civic Museum in Ivrea dressed up as open air book to tell the story of the town.

A video mapping work on the history of the town of Ivrea, devised to mark the reopening to the public of the Pier Alessandro Garda Civic Museum.

Projected onto the museum’s fa├žade, the show provides an account of the town’s history, from its geological formation right up to its industrial development during the 20th century and the modern day, through the works that are part of the museum’s archaeological and artistic heritage.

A show in which the building becomes a mirror of its own content and a self-descriptive metaphorical narrative sparked by the town’s roots, partly as a form of redemption for the state of disrepair in which the building had lain for so many years.

WHAT
Video-projection show
WHEN
2014
WHERE
Museo Civico Pier Alessandro Garda, Ivrea (Turin)
FOR WHOM
Museo Civico Pier Alessandro Garda
WHAT WE DID

Multimedia content project
Multimedia content production

WITH WHOM

Karmachina - Art direction, Direction & Video Post-production
Enrico Ascoli, Marco Foresta - Sound design