The Prince of Goldsmiths
#Corporate
The Prince of Goldsmiths. Rediscovering the Classics is a retrospective exhibition celebrating Buccellati’s history, craftsmanship, and artistry. Conceived and realised by Balich Wonder Studio in collaboration with KARMACHINA, the show is hosted at Officine 800 in Venice and intertwines the Maison’s creations with Italian classical art across four immersive rooms, guided by the iconic Buccellati Venice Butterfly, symbol of beauty and generational legacy.
The exhibition transforms four distinct rooms into immersive environments. Multi-screen video projections, 360° displays, and animated graphics bring jewellery and silver masterpieces to life. Arches, columns, and mirrored installations guide visitors, while digital animation and lighting create a dynamic space that blends classical references with cutting-edge technology.
Each room tells a chapter of Buccellati’s legacy: delicate sketches, silver masterpieces, and iconic jewellery are animated and contextualised with references to Renaissance art, geometry, and literature. The narrative is enriched with original sound design, immersive visuals, and interactive elements, highlighting the Maison’s timeless elegance, craftsmanship, and unique artistic language.
Project type
Multimedia experience
Dates
18 April – 18 June 2024
Location
Officine 800 – Venice
Client
Maison Buccellati
Scope of work
Design and multimedia content production
Credits
Rino Stefano Tagliafierro – Art direction
Andrea Facchini, Ignazio Lucenti – 3D art & video post-production
Emiliano Bagnato – Music & sound design
Valentina Porcelli – Production assistant
Photography
Balich Wonder Studio