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The Exhibeetion offers a unique immersive experience narrated by a bee. Voiced by Chiara Leoncini, the tiny guide takes visitors through flowering fields, revealing the beauty of biodiversity. Developed by KARMACHINA in collaboration with Viceversa Studio and Basement HQ, the exhibition merges photography, artistic interpretations, and a bee’s unique perspective.

The Exhibeetion, MEET Digital Culture Center, Milan, 2022
The Exhibeetion 1

The immersive environment combines projections, images, and soundscapes to let visitors see the world through a bee’s eyes. Photos from participating farmers, works by Simone Bramante (Brahmino), and digitally animated bee perspectives transform the space into a vivid, multisensory journey, highlighting nature, flowers, and pollinators in an engaging and accessible experience.

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The Exhibeetion for Mulino Bianco, MEET Digital Culture Center, Milan, 2022
The Exhibeetion 2

The exhibition emphasises the bee’s unique vision, with its five eyes and ability to perceive four colour spectra including ultraviolet. The narrative blends real-life and artistic imagery, while original music by Emiliano Bagnato enriches the atmosphere. Accessibility features ensure that the wonder of biodiversity is shared with all visitors, including the deaf community.

The Exhibeetion 3
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The Exhibeetion 4

Project type

Multimedia experience

Dates

29–30 September and 1 October 2022

Location

MEET Digital Culture Center, Milan

Client

Basement HQ for Mulino Bianco

Credits

Video by KARMACHINA
Rino Stefano Tagliafierro – Art direction
Emiliano Bagnato – Sound design
Filippo Marta, Luca Grazioli, Marco Di Noia – Post-production
Marco D’Amicis, Valentina Bobbo – Post-production assistants
Chiara Zaniol – Production & content design
Chiara Leoncini – Voice-over