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For this event, we designed a deeply immersive setting: a sophisticated atmosphere, inspired by the style of the footwear at the heart of the event, was brought to life by projecting the film Devilish, the Deed — directed by Vic Matié — onto the side niches of the room. The film’s female lead, played by Micaela Ramazzotti, sang the title track by Marie Fisker and performed it live during the evening.

Devilish, the Deed 1
Devilish, the Deed 2

The set design was completed by an expansive projection cast across the ceiling, enveloping the space in a continuous visual narrative.

Devilish, the Deed 3
Devilish, the Deed 4
Devilish, the Deed, Vic Matié launch, 2015

PROJECT TYPE

Multimedia environment

YEAR

2015

CLIENT

Vic Matié

SCOPE OF WORK

Multimedia content design
Multimedia content production

CREDITS

Italiana Marchi – Event project
KARMACHINA – Video editing & post-production
DW-A – Set design
Marie Fisker – Live performance
Alessandro Gori (Laboratorium) – Graphic design
Sandra Venco – Production
Fatima Bianchi – Video documentation
Neotech – Video service
Cantù Arreda – Set-up
Newlight Italia – Service
Luci Volume – Audio service
Pravda Vodka Bar Milano – Catering

PHOTOGRAPHY

Valentina Zanzi