Presented last Sunday in Matera, the official video for the Expo 2020 Dubai Italian Pavilion was unveiled, marking Italy’s participation in the first Universal Exposition ever staged in an Arab country. Conceived and produced by KARMACHINA, the video celebrates Italian beauty, heritage and innovation through immersive digital storytelling, giving shape to the Pavilion designed by CRA – Carlo Ratti Associati, Italo Rota Building Office, F&M Ingegneria and Matteo Gatto & Associati, with narrative design by Rampello & Partners Creative Studio.
Architectural renderings and scenographic drawings blend with digital animation and photographic imagery of Italy’s artistic and technological heritage, weaving the Pavilion’s vision into a single immersive narrative.