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5 Years, 40 Threads

Milan Design Week, Milan, 2025
An iconic material becomes a multisensory narrative, where craftsmanship, design and brand heritage converge into a shared experience.
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5 Years, 40 Threads celebrates forty years of Etro – Arnica through an immersive and interactive journey that blends art, design, and culture. Conceived and realised by Balich Wonder Studio in collaboration with KARMACHINA, the exhibition is presented as a multisensory installation, inviting visitors into the world of Etro and revealing the story of its iconic material through engaging environments that highlight its aesthetic value, versatility, and deep connection to the brand’s identity.

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5 Years, 40 Threads – Etro, Milan Design Week 2025

Project type

Immersive exhibition

Year

Milan Design Week 2025

Client

Balich Wonder Studio

Scope of work

Multimedia content production

Credits

Rino Stefano Tagliafierro – Art direction
Luca Grazioli, Mauro Macella – Video post-production
Painè Cuadrelli – Music and sound design
Valentina Porcelli – Production assistant

Photography

Balich Wonder Studio